Definition
A BDR (Business Development Representative) is a sales role focused on generating new business opportunities through outbound prospecting. While SDRs often handle both inbound and outbound leads, BDRs are exclusively outbound — they cold-call and cold-email into target accounts that have shown no prior interest.
How It Works
BDRs are assigned target accounts or territories and are responsible for breaking into new logos. They research accounts, identify decision-makers, and execute multi-channel outreach sequences.
BDRs typically work with account-based selling strategies, coordinating with marketing on targeted campaigns. The key metrics for BDRs are meetings booked, opportunities created, and pipeline generated — not closed-won revenue.
Tools like Growth Engine can supercharge BDR productivity by automating prospect discovery so BDRs spend 100% of their time on conversations instead of research..